The Virsā Story — Women's Empowerment

Mom & I

Inspired by True Events Mom and Daughter Enterprise Phulkari Punjab Punjab Handicrafts Textiles The Virsā Story Women's Empowerment

Mom & I

Virsā - The Heritage is a passion project for mother & daughter duo, Dr. Sushma Jaswal, an anthropologist, research scientist for 35+ years and former Professor at one of the leading Universities in India and Nivi Jaswal, a budding artpreneur and with 12 years of branding & marketing experience in the Consumer Goods & Healthcare sector. A keen personal interest in Art, Texture & Color AND a passion to give back to their Community, Sushma and Nivi are exploring a partnership with rural women Artisans of Punjab - Virsā is their endeavor towards that milestone.

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