The Virsā Story — Mom and Daughter Enterprise

How was Virsā born?

Mom and Daughter Enterprise Punjab The Virsā Story

How was Virsā born?

A few years ago, just as my mom declared the dusk of her 35-year University Career, she also announced the dawn of what she wanted to continue to do: Empowerment of rural Women Artisans and her love of Sewing & Embroidery! With Phulkari she could pursue both. Around the same time, I was developing an existential itch…what is my true calling? The smoke & mirrors of the Corporate World were wearing thin after 12 years. My love of color and texture pulled me in the same direction and I rediscovered what Phulkari meant to me.    Phulkari – The happy...

Read more →


Mom & I

Inspired by True Events Mom and Daughter Enterprise Phulkari Punjab Punjab Handicrafts Textiles The Virsā Story Women's Empowerment

Mom & I

Virsā - The Heritage is a passion project for mother & daughter duo, Dr. Sushma Jaswal, an anthropologist, research scientist for 35+ years and former Professor at one of the leading Universities in India and Nivi Jaswal, a budding artpreneur and with 12 years of branding & marketing experience in the Consumer Goods & Healthcare sector. A keen personal interest in Art, Texture & Color AND a passion to give back to their Community, Sushma and Nivi are exploring a partnership with rural women Artisans of Punjab - Virsā is their endeavor towards that milestone.

Read more →